The problem
Each year, the Princess Margaret Home Lottery contributes millions of dollars to cancer research and has attracted an enthusiastic and vocal group of supporters and fans.
In the past, the Lottery relied on traditional advertising to sell tickets. We were brought on board to supplement the existing advertising with a sound social media strategy that would help to sell tickets.
The solution
The prizes are the stars of the Princess Margaret Home Lottery and we set out to find and enhance the connections people were making with them. A beautiful show home, a cottage on the lake, a shiny new Mercedes Benz. The stories are endless.
fisheye supplied:
- Strategy Planning
- Social media planning and execution
- Ongoing social media listening services
- Content creation and curation, including full video production services
- Event planning and curation
- Web and interactive services
- iPhone app development
