Naming and branding a new enterprise is always a an exciting project. We were delighted when Rogers Communications hired us to work on the development of what ended up becoming the chatr brand.
The problem
Rogers needed a name and an identity for their entry into the discount mobile phone market.
The solution
From initial research to final graphic design, we developed and built a choice of names, complete with brand story and personality. Shortlisted entries entered into the fisheye verification and research process, with one firm favourite, chatr, emerging.
fisheye delivered:
- Strategy Planning
- Communication Blueprint
- Name creation
- Testing for relevancy and research
- Due diligence
- Graphic design and standards guide
