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We create business, communication and branding blueprints for our clients that help them flourish in a hyper-connected world.
Fisheye exists because the ways consumers and brands interact with each other have changed forever and because we share a vision on how companies need to adapt to survive and thrive in this age of brand co-creation.
The old business model of marketing by shouting is dead. As Connection Architects we are truly communication agnostic and can concentrate on finding the best way for you and your customers to connect with each other.
Welcome to fisheye and welcome to the age of Connection Architecture.
In our downstairs washroom there’s a blackboard. Fact is, one entire wall has been painted in blackboard paint. And on that board we’ve extended the following invitation:
So far we had two contributions. Here’s one where I am pretty sure who the author is. Hint: It was close to the floor.
And here’s an example of the [...]
Ok. I am going to be honest here, this is a difficult one for us. We actually didn’t think this campaign we created for Lakehead University, up in Thunder Bay, was the strongest work we ever did for that particular client. And before you think that I am committing professional suicide here, the client was [...]
Here’s an example on how a small business can get traction from the efforts of the competition, simply by understanding who it is selling to.
Wanda’s Pie in the Sky is a small cafe/pie shop in Kensington Market, just three buildings down from our new offices. All coffee served at Wanda’s is organic and fair trade, [...]
We had reactions to our announcement that we won’t be having a landline in our new offices, using cellphones instead. Well-meaning friends expressing concern that we were pushing the boat out too far for our own good, others telling us we were doing exactly the right thing.
Here’s why we’re thinking that landlines are a bad [...]
We’ll be moving offices this coming Saturday, but we won’t be having a house warming party until January. That’s partly because the place won’t be completely furnished when we move in, partly because December is just too busy a month for everybody.
So, if you happen to read this, make a note in you calendar for [...]
Baseboards are in, cleanup of the back yard and fence building continues and Peter the painter is working at full speed. Useful, considering we’ll be moving next week.
Of course, the day the landscapers moved in was the day the heavens opened. It’s been sunny and warm, for November, for weeks now, today fall decided to make a comeback.
In the picture Jocelyn from Green Fingers Garden Design, showing off her muddy boots.
A landline. We all have cellphones. When they ring, we answer. We’re thinking you want to talk to whoever you want to talk to, not a receptionist.
Desks. We’re creating workzones instead. A large, shared table for when you need one. Comfortable seating for anytime else. Storage in the basement for documents, if we really, truly [...]
Ceilings painted upstairs, new floors started on the main floor. These guys are fast.
Finally – it took a day longer than planned, but 293 Augusta Avenue, in the heart of Kensington Market and only steps away from my beloved El Trompo, is ours and the contractors are in. Today is demo day. We’re opening doors between the floors and windows, we’re putting in new flooring and we’re getting [...]
If you ever need inspiration on how to run your business, look no further.
John Nese owns a soda pop store in LA. And not just any soda pop store, he stocks and sells all that’s genuine, hand made and hard to find in the world of soft drinks.
He also understands what it is [...]
By Andreas Duess, Connection Architect
Normally this is the time of year where we all start complaining about winter and how we’re looking forward to holidays in the sun, come February. But not this year. This year, November has been quite uncharacteristically mild. So, in the spirit of warm, sunny fall days here’s a list of [...]
Two day seminar on the Fundamentals of Sponsorship Marketing
Courtesy of our friends at the ACA (Association of Canadian Advertisers) we are happy to offer you a 20% discount off the Non-Member rate of $1100, making your registration fee $880. Just indicate on the registration form that you are subscribing to The Pebble, our monthly newsletter, [...]
By Jo-Ann McArthur, Connection Architect
Most days I still feel like I’m living in that marketing ivory tower back in my P&G and Unilever days. Probably the most used word was “target” market. I still hear that term (and confess to slipping back into that habit myself from time to time). Why do I hate that [...]
By Andreas Duess, Connection Architect
In recent weeks we’ve been seeing a number of instances where old marketing thinking has been applied to the new marketing universe, with results as humorous as they are disastrous.
My favourite of these belly flops is a campaign for Okanagan winery Sumac Ridge. Their ad agency sold them on a campaign [...]
After nearly one year in our starter offices at 330 Adelaide West, we need more space and to spread our wings. On December 1st we’ll be moving to 293 Augusta, in the heart of Kensington Market. We’ve purchased a 2000 sq/ft building that’s currently being used as an artist’s studio and gallery.
The contractors will be [...]
The September Edition of our monthly newsletter, The Pebble, is now online. The topics include Twitter as a tool for effective advertising, concerns about personal privacy and being considerate to your stakeholders. Please feel free to forward this to whoever you think might enjoy the read and we love feedback, so please let us know [...]
Gracie, our Head of PR, has made it into AdAge’s list of office dogs. Hopefully the sudden fame won’t go to her head, but just in case we’ve blocked that site in Hollywood, selling gold plated Kibble bowls, from the network.
The Back to School Edition of our monthly newsletter, The Pebble, is now online. The topics include understanding social media return on investment and the evolution of social media and how to stay current. Please feel free to forward this to whoever you think might enjoy the read and we love feedback, so please let [...]
We’ve made a new addition, both to fisheye and to our website. That addition is Mr. Geoff Jones, who has joined us as an intern.
Geoff will help with research, writing and also with listening. One of his tasks is to monitor what’s going on the world of marketing and social media and make sure that [...]