Traditionally, all advertising was designed to interrupt. For decades, ad people preached that the more an ad interrupted, the more effective it was. Amazingly, many still do.

Being interrupted is annoying. Interrupted while you’re watching a movie, while you’re having a conversation or while you’re listening to music.

But unlike then, today people have the power and the tools to ignore and avoid your interruptive marketing. What to do?

The answer is to create Marketing with Meaning. Marketing that is designed to work in such a way that it doesn’t annoy but instead integrates itself into your audience’s life. Marketing that is welcomed, even shared, because it makes people’s life better.

We’re unlike any other agency

Fisheye was founded by an ex-client and an ex-ad guy. We know what is broken in traditional marketing agencies from first hand experience and from both sides of the fence.

When we launched fisheye we eliminated all the things that get in the way of creating Marketing with Meaning. Here are a couple of examples.

We’re not a factory and we don’t bill like one

Many ad agencies work like factories. They make money on the stuff they produce, the more stuff they produce, the more money they make. If that’s your business model, then it becomes very difficult to tell the client that what’s needed is not a TV commercial but replacing the receptionist who’s so unhelpful it’s giving the company a bad name.

We charge for our thinking, we don’t rely on mark-ups and commissions to make a living. When you get paid for your thinking it’s easy to be impartial, which is good news for our clients.

No Time Sheets

Our time keeping is simple: We agree on a project budget at the beginning, then we work until the client is delighted. Extras, like travel, are defined at the start, so there are no unpleasant surprises, ever.

A core team, supplemented by specialists

We don’t need a Video Producer every single day of the week. But when we need one, we need the best. So we’ve built partnerships with people who are at the top of their chosen field. Giving our clients access to the best, without the price tag of a large organization.

There are just a couple of the things that make us different. Give us a call, or drop us a line, to learn more.