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Here’s an interesting Pinterest campaign – Kotex sends personalized gifts to pinners

Of all the social networks out there, Pinterest is the one that’s centered most around self expression and curation. And with its current massive growth, brands have started to take notice. We use Pinterest for Redpath Sugar, to share recipes, and The Princess Margaret Home Lottery, to share interior design inspiration.

Now an Israeli agency called smoyz has devised a campaign for Kotex, sending out personalized gifts to influential pinners, gifts that were based on the content of their Pinterest pinboards. Take a look at how it all worked:

The result: Almost 100 per cent of the recipients posted about their prizes on Pinterest, Facebook, Twitter and Instagram. This resulted in 2,284 interactions and 694,853 total impressions. Not a bad result for 50 gift boxes.

Google brings Street View to the Amazon River


Google Street View now includes the scenic railways of Switzerland as well as the interior of selected businesses and buildings, but google’s latest foray is also its most impressive – send a Streetview camera down the Amazon Bason, mapping the rivers and estuaries. The project was designed to celebrate World Forest Day and is now available on google Street View.

Google captured more than 50,000 still images, which were then stitched together to create a 360º experience. This is what they say on their blog:

Take a virtual boat ride down the main section of the Rio Negro, and float up into the smaller tributaries where the forest is flooded. Stroll along the paths of Tumbira, the largest community in the Reserve, or visit some of the other communities who invited us to share their lives and cultures. Enjoy a hike along an Amazon forest trail and see where Brazil nuts are harvested. You can even see a forest critter if you look hard enough!

King’s Cross Stories, published by The Guardian

If you’ve ever watched any of the Harry Potter movies, you’ll know that the Hogwarts Express leaves from London’s St. Pancras Station, in King’s Cross.

King’s Cross is a fascinating neighbourhood with a rich history, in turns industrial, then taken over by artists attracted to cheap lofts and now increasingly residential.

The Guardian newspaper, with their headquarters close by, has released an app (iPhone and Android) that tells the stories of the neighbourhood. Open the app, select your location on the built-in map and start listening. In case you don’t happen to be in London, you can still access everything on The Guardian’s website.

Instagram and Hipstamatic sitting in a tree

Instagram, the hugely popular photo filtering and sharing iPhone app, has entered a partnership with Hipstamatic, another iPhone camera app, Fast Company reports. This will allow Hipstamatic users to post images to their Instagram stream directly from the app.

While Instagram has always been good at allowing users to share images across a wide variety of networks, Facebook, Twitter, Tumblr and others, this is the first time they are opening the Instagram ecosystem up to images taken with another app.

Those of us who use both apps, we’ve got a number of Instagram fans here at fisheye, will probably react with surprise to these developments – like Instagram, Hipstamatic offers a variety of filters to the iPhone user, creating images with an analogue, old-school look, which makes for a bit of a duplicate offering.

As Instagram continues to grow, with a soon to be released Android app reportedly in the works, this is the first of potentially many more partnerships, making the platform more and more open.

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