Of all the social networks out there, Pinterest is the one that’s centered most around self expression and curation. And with its current massive growth, brands have started to take notice. We use Pinterest for Redpath Sugar, to share recipes, and The Princess Margaret Home Lottery, to share interior design inspiration.
Now an Israeli agency called smoyz has devised a campaign for Kotex, sending out personalized gifts to influential pinners, gifts that were based on the content of their Pinterest pinboards. Take a look at how it all worked:
The result: Almost 100 per cent of the recipients posted about their prizes on Pinterest, Facebook, Twitter and Instagram. This resulted in 2,284 interactions and 694,853 total impressions. Not a bad result for 50 gift boxes.


