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	<title>fisheye corporation</title>
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	<link>http://fisheyecorp.com</link>
	<description>We  create business, communication and branding blueprints for our clients that help them flourish in a hyper-connected world</description>
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		<title>The US Silly Season and a Lesson Learned</title>
		<link>http://fisheyecorp.com/2012/01/12/the-us-silly-season-and-a-lesson-learned/</link>
		<comments>http://fisheyecorp.com/2012/01/12/the-us-silly-season-and-a-lesson-learned/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 22:09:21 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2603</guid>
		<description><![CDATA[The US Primaries are upon us and most Canadians look on with a combination of horror and amazement. For me, one of the biggest lessons is how not to be “Santorumized”. For a quick backgrounder on what that means, read this column from Saturday’s G&#038;M. Mr. Santorum has contentious and to many of us offensive...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gracie&#8217;s Marketing Wisdom</title>
		<link>http://fisheyecorp.com/2012/01/06/gracies-marketing-wisdom-2/</link>
		<comments>http://fisheyecorp.com/2012/01/06/gracies-marketing-wisdom-2/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 18:35:34 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2593</guid>
		<description><![CDATA[Truth is, in today&#8217;s world pretty much any new car will transport you from point A to point B in reasonable comfort and safety. Most washers will get your laundry clean just fine. So don&#8217;t get involved in a feature war that you can&#8217;t win. Instead, create emotional connections between yourself and your customers, connections...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Old School</title>
		<link>http://fisheyecorp.com/2011/12/29/old-school/</link>
		<comments>http://fisheyecorp.com/2011/12/29/old-school/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 12:15:28 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2583</guid>
		<description><![CDATA[Everybody I know, of my generation, who went to art school learned their photographic ropes using a battered and student-abused Pentax K-1000. The K-1000 was the undisputed workhorse of the photographic world, so successful that Pentax only discontinued the model in 1997. I just bought two of them, in great condition, with the stock f/2.0...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/12/29/old-school/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Launching Totally Amp&#8217;d</title>
		<link>http://fisheyecorp.com/2011/12/25/launching-totally-ampd/</link>
		<comments>http://fisheyecorp.com/2011/12/25/launching-totally-ampd/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 12:08:16 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2572</guid>
		<description><![CDATA[Here&#8217;s something we&#8217;re really proud to be involved with &#8211; the launch of Totally Amp&#8217;d, as created by Shaftesbury Film and Smokebomb Entertainment right here in Toronto. Cast members include Cristine Prosperi, from Degrassi, and Ashley Leggat, known for her role as Casey McDonald in Life with Derek. Totally Amp&#8217;d is a TV show for...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/12/25/launching-totally-ampd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What I really want for Christmas is a download code</title>
		<link>http://fisheyecorp.com/2011/12/22/what-i-really-want-for-christmas-is-a-download-code/</link>
		<comments>http://fisheyecorp.com/2011/12/22/what-i-really-want-for-christmas-is-a-download-code/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 15:37:42 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2564</guid>
		<description><![CDATA[Here&#8217;s a confession: I&#8217;ve always hated music CDs. Not for some imagined sound quality issue, I just don&#8217;t like the way they look. They try and mimic the design of a traditional vinyl album, but always without success. To the best of my knowledge, nobody has ever cracked the challenge to create a CD design...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/12/22/what-i-really-want-for-christmas-is-a-download-code/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Merry Christmas and Happy Holidays</title>
		<link>http://fisheyecorp.com/2011/12/19/merry-christmas-and-happy-holidays/</link>
		<comments>http://fisheyecorp.com/2011/12/19/merry-christmas-and-happy-holidays/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 15:58:29 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2560</guid>
		<description><![CDATA[To all of our friends and clients, a Merry Christmas and Happy Holidays from everybody at fisheye.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Seed, Feed and Weed your way into your customer’s imagination</title>
		<link>http://fisheyecorp.com/2011/12/12/how-to-seed-feed-and-weed-your-way-into-your-customer%e2%80%99s-imagination/</link>
		<comments>http://fisheyecorp.com/2011/12/12/how-to-seed-feed-and-weed-your-way-into-your-customer%e2%80%99s-imagination/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 15:34:23 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2534</guid>
		<description><![CDATA[At fisheye we often talk to our clients about the need to Seed, Feed and Weed. We find that the most successful client initiatives have a real world experience (Seed) that is then amplified via appropriate communication channels, often utilizing social media as well as earned media (Feed). Once that seed is planted and fed...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/12/12/how-to-seed-feed-and-weed-your-way-into-your-customer%e2%80%99s-imagination/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Gracie&#8217;s Marketing Wisdom</title>
		<link>http://fisheyecorp.com/2011/12/08/gracies-marketing-wisdom/</link>
		<comments>http://fisheyecorp.com/2011/12/08/gracies-marketing-wisdom/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 02:42:54 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Gracie]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2526</guid>
		<description><![CDATA[The latest instalment of Gracie&#8217;s marketing wisdom. This is an important insight, and one that people get often wrong.]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/12/08/gracies-marketing-wisdom/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is the death of cable TV imminent?</title>
		<link>http://fisheyecorp.com/2011/12/06/is-the-death-of-cable-tv-imminent/</link>
		<comments>http://fisheyecorp.com/2011/12/06/is-the-death-of-cable-tv-imminent/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 14:33:50 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2517</guid>
		<description><![CDATA[The BBC has just released the iPlayer app for iPad here in Canada. Just under $9.00 a month buys you unlimited access to a vast and growing library of BBC created content, from drama to soap operas to documentaries and current affairs. Commercial free. Time shifted to your schedule. At my house, we cut cable...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/12/06/is-the-death-of-cable-tv-imminent/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Canadian Tire &#8211; What were you thinking?</title>
		<link>http://fisheyecorp.com/2011/12/05/canadian-tire-what-were-you-thinking/</link>
		<comments>http://fisheyecorp.com/2011/12/05/canadian-tire-what-were-you-thinking/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 14:11:51 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2512</guid>
		<description><![CDATA[First, let me say I am usually a fan of Canadian Tire. I thought their old campaign with that geeky neighbour Ted was right on the money and their recent purchase of a home for renovation demos also inspired. But they had me shaking my head after a recent shopping outing this past Saturday. While...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/12/05/canadian-tire-what-were-you-thinking/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gracie&#8217;s Marketing Wisdom</title>
		<link>http://fisheyecorp.com/2011/12/02/2506/</link>
		<comments>http://fisheyecorp.com/2011/12/02/2506/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 20:44:48 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Gracie]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2506</guid>
		<description><![CDATA[When looking through our website, Facebook and twitter analytics we found that any article, post or tweet featuring Gracie, our canine director of people relations, outperformed pretty much everything else we published. Our learning from that insight? Run with it and let Gracie do the talking, and publishing, from now on. She’ll be posting a...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/12/02/2506/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Understanding your market&#8217;s values is saving lives in Cambodia</title>
		<link>http://fisheyecorp.com/2011/12/01/understanding-your-markets-values-is-saving-lives-in-cambodia/</link>
		<comments>http://fisheyecorp.com/2011/12/01/understanding-your-markets-values-is-saving-lives-in-cambodia/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 14:29:10 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2500</guid>
		<description><![CDATA[Here&#8217;s a story that highlights the importance of understanding your market&#8217;s values, something that&#8217;s at the heart of everything we do. In Cambodia, anemia is a serious problem. It causes birth defects and impaired brain development. Chris Charles, a graduate student at the University of Guelph, was trying to persuade Cambodian villagers to increase the...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/12/01/understanding-your-markets-values-is-saving-lives-in-cambodia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Join us for a fisheye open house and meet Paul Rosen</title>
		<link>http://fisheyecorp.com/2011/11/30/join-us-for-a-fisheye-open-house-and-meet-paul-rosen/</link>
		<comments>http://fisheyecorp.com/2011/11/30/join-us-for-a-fisheye-open-house-and-meet-paul-rosen/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 14:26:56 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2489</guid>
		<description><![CDATA[We’re hosting Paul Rosen at a fisheye Wisdom Event on Tuesday December 6th and you&#8217;re invited. Paul is the Gold Medalist from the Torino Olympic Games, leading the Canadian Sledge Hockey team as the number one goaltender in the world. As we go into the Holiday Season and start forming those personal and business resolutions...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/11/30/join-us-for-a-fisheye-open-house-and-meet-paul-rosen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Most kids are now active on social media at age 11, reach digital adulthood by age 13</title>
		<link>http://fisheyecorp.com/2011/11/28/most-kids-are-now-on-social-media-at-age-11/</link>
		<comments>http://fisheyecorp.com/2011/11/28/most-kids-are-now-on-social-media-at-age-11/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 17:09:51 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2462</guid>
		<description><![CDATA[Even though the legal age for kids to open an account on most social networks is 13, a law that caused a certain amount of kerfuffle when google launched google+, the reality is that most kids are up and running on the social network of their choice by the time they&#8217;re 11. The fourth Digital...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/11/28/most-kids-are-now-on-social-media-at-age-11/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does fisheye “Do Branding?”</title>
		<link>http://fisheyecorp.com/2011/11/25/does-fisheye-%e2%80%9cdo-branding%e2%80%9d/</link>
		<comments>http://fisheyecorp.com/2011/11/25/does-fisheye-%e2%80%9cdo-branding%e2%80%9d/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 19:35:34 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2449</guid>
		<description><![CDATA[I often get this question from clients and prospective clients. And yes, fisheye does “do branding” work. We’ve been privileged to create new brands like Chatr for Rogers and rebrands for clients like ABC Life Literacy Canada. However, I don’t believe that “Branding” should be thought of as a separate service offering. Just as Everything...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/11/25/does-fisheye-%e2%80%9cdo-branding%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three steps to success in a social world</title>
		<link>http://fisheyecorp.com/2011/11/24/three-steps-to-success-in-a-social-world/</link>
		<comments>http://fisheyecorp.com/2011/11/24/three-steps-to-success-in-a-social-world/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 15:15:47 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2442</guid>
		<description><![CDATA[In todays world, the biggest threat to a brand is commoditization. Unless you give people a reason to talk about you, they won&#8217;t. And brands that create meaningful conversations will always outperform brands that don&#8217;t. The problem is that commoditization is rampant. Too many businesses hiring the same MBAs, using the same technology, the same...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/11/24/three-steps-to-success-in-a-social-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why I&#8217;ve opted out of Klout</title>
		<link>http://fisheyecorp.com/2011/11/22/why-i-am-opting-out-of-klout/</link>
		<comments>http://fisheyecorp.com/2011/11/22/why-i-am-opting-out-of-klout/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 15:05:21 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2407</guid>
		<description><![CDATA[I just removed myself from klout.com. For those of you who don&#8217;t know, Klout claims to be &#8220;The Standard for Influence&#8221; for individuals in social media. Klout claims to measure your social influence by applying a proprietary algorithm to your public activity on various social networks, such as twitter, Facebook, LinkedIn and google+. Unfortunately, both...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/11/22/why-i-am-opting-out-of-klout/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Perspective on Innovation</title>
		<link>http://fisheyecorp.com/2011/11/21/a-perspective-on-innovation/</link>
		<comments>http://fisheyecorp.com/2011/11/21/a-perspective-on-innovation/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:09:49 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2403</guid>
		<description><![CDATA[I’m thrilled to be a part of the jury panel for the Product of the Year awards. (note &#8211; you have until November 30th to submit your entry). The Jury Chair (and marketing guru) Dr. Alan Middleton is a tough man to impress. He hopes to see “more than just merely evolutions of existing products”....]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/11/21/a-perspective-on-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The end of specs, the dawn of the human experience</title>
		<link>http://fisheyecorp.com/2011/11/18/the-end-of-specs-the-dawn-of-the-human-experience/</link>
		<comments>http://fisheyecorp.com/2011/11/18/the-end-of-specs-the-dawn-of-the-human-experience/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 15:12:21 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2389</guid>
		<description><![CDATA[About 15 years ago, when I first started buying computers, specs meant everything. Processor speed, amount of RAM, size of the hard drive; all were important product markers and differentiators. Similarly, when our dads went out to purchase a new car 20 or 30 years back, available horsepower was important. Today, I have no idea...]]></description>
		<wfw:commentRss>http://fisheyecorp.com/2011/11/18/the-end-of-specs-the-dawn-of-the-human-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you defining your true competition?</title>
		<link>http://fisheyecorp.com/2011/11/17/are-you-defining-your-true-competition/</link>
		<comments>http://fisheyecorp.com/2011/11/17/are-you-defining-your-true-competition/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 18:48:55 +0000</pubDate>
		<dc:creator>Andreas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://fisheyecorp.com/?p=2385</guid>
		<description><![CDATA[A recent Ipsos study asked 1,000 Americans to score 40 different items between the following four statements: I have this and need it I have this but could live without this I want this I don&#8217;t want this It prompted me to consider how marketers often think too narrowly when defining their true competition. The...]]></description>
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		<slash:comments>1</slash:comments>
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