This was a fun project to work on. The brief was to develop a social media strategy that would engage existing Inspector Murdoch fans, while at the same time building bridges to new communities, specifically fans of steam punk.
The Inspector Murdoch series is based on the books by Maureen Jennings, set in Victorian Toronto. It is currently broadcast on City TV and produced by Shaftesbury Films.
We researched a list of key Canadian steam punk bloggers, offering items from the show, which in itself had a steam punk feel, as giveaways for contests. At the same time, we created a Facebook community hub, answering questions, running more contests and making new friends all over the world.
As a result of our social media engagement, the Inspector Murdoch series has now connected with an entirely new section of viewers and fans, a section that is growing steadily.
