QR codes are a tool you need to use right or they can bite you, quite frankly, in the ass.
An example of using QR codes right are the guided house tours we create for the Princess Margaret Hospital Lottery. The top prizes of that lottery are luxury homes, fully furnished and beautifully designed.
These homes are open to viewing and attract huge traffic, often by people interested in interior design. Placing QR codes in all the main rooms gives visitors the opportunity to get their very own guided tour, by the interior designer himself, as they are walking through the house. Here’s an example of what these look like.
As you can see, QR codes, when used correctly, manage to bridge the divide from the real world to the virtual, enhancing both in the process.
Another example of QR code usage that adds value is this magazine campaign we created for Redpath Sugar, introducing a new product to professional bakers.
We were running this as a bit of an experiment, ending up pleasantly surprised by the number of scans we received.
Scanning the QR code printed in the ad delivers testimonials from well known professional bakers and creates instant credibility for the product.