The fisheye team servicing the French Canadian market is just that; French Canadian.
We don’t just translate Anglo marketing campaigns into French and hope for the best, the work we create for French Canada is different because French Canadian culture is unique within Canada. Attempts at one size fits all marketing have a long history of failing miserably.
An example of our thinking in action is the Redpath Sugar Bec Sucre program. We’re using social media and branded content to create engagement with both home and professional bakers.
As in the English speaking parts of Canada, this is helping to move Redpath Sugar from commodity to brand in the French Canadian markets.
Pro baker outreach for Redpath Sugar
A series of baking recipes for the French speaking market
Facebook engagement and community management