Fisheye was founded by Jo-Ann McArthur, a Business Strategist, and Andreas Duess, a Creative Director.
We had both been observing, independently from each other, that the ways people were interacting with brands were changing and that the old marketing models were rapidly becoming irrelevant.
What was of concern to both of us was that these changes were almost 100% consumer driven. Most marketing agencies seemed to be at best ignoring them, at worst they were openly hostile to anything that challenged the status quo.
It became increasingly clear to both of us that if we wanted to work for a company that acknowledges and works within these new and emerging structures in a way that made sense for our clients, we’d have to start it ourselves.
As a result, on a cold and windy morning in January 2009, fisheye was born.
What started out as two people working from borrowed office space has now grown into a ten person agency, operating from our HQ in Kensington Market. We are privileged to work with some of Canada’s most exciting brands, such as Rogers, Redpath Sugar and the Princess Margaret Hospital in Toronto.