When Rogers asked us for help with the creation of a brand for their entry into the budget mobile market, we didn’t start by designing logos, or creating mood boards.
We started by researching how the people who are interested in budget, unmetered, mobile services actually use their phones. We talked to nannies, teens, cabbies and delivery men; and while they had many different stories to tell, one consistent thread emerged.
They used their phones to stay in almost constant contact with the people that were important to them, sharing their lives as they happened.
There was a lot of chatter in the air.
And out of that chatter, chatr was born.