The US Silly Season and a Lesson Learned

The US Primaries are upon us and most Canadians look on with a combination of horror and amazement. For me, one of the biggest lessons is how not to b[more]

Gracie’s Marketing Wisdom

Truth is, in today’s world pretty much any new car will transport you from point A to point B in reasonable comfort and safety. Most washers wil[more]

Old School

Everybody I know, of my generation, who went to art school learned their photographic ropes using a battered and student-abused Pentax K-1000. The K-1[more]

Launching Totally Amp’d

Here’s something we’re really proud to be involved with – the launch of Totally Amp’d, as created by Shaftesbury Film and Smok[more]

What I really want for Christmas is a download code

Here’s a confession: I’ve always hated music CDs. Not for some imagined sound quality issue, I just don’t like the way they look. Th[more]

Merry Christmas and Happy Holidays

To all of our friends and clients, a Merry Christmas and Happy Holidays from everybody at fisheye. [more]

How to Seed, Feed and Weed your way into your customer’s imagination

At fisheye we often talk to our clients about the need to Seed, Feed and Weed. We find that the most successful client initiatives have a real world e[more]

Gracie’s Marketing Wisdom

The latest instalment of Gracie’s marketing wisdom. This is an important insight, and one that people get often wrong. [more]

Is the death of cable TV imminent?

The BBC has just released the iPlayer app for iPad here in Canada. Just under $9.00 a month buys you unlimited access to a vast and growing library of[more]

Why Gracie is our Director of People Relations

First – thank you to everyone who pointed out the latest research on dogs improving office productivity, reported in The Economist, The New York Times, The Globe & Mail etc.

While we always appreciate having empirical evidence as support, everyone at fisheye already intuitively understood this. Having a dog underfoot or stretched out beside you on a couch makes for a more relaxed and creative environment. Of course, the canine must be hypoallergenic and well behaved and be willing to take a vacation day for clients that just aren’t that crazy about canines.

We’re all about ideas, so we’ve also avoided traditional office furniture. For instance, our “whiteboard” is instead a giant chalkboard. Imagine grabbing that dry erase marker. Now imagine grabbing the giant piece of chalk. Which one takes you to more interesting and ultimately more productive places?

We have big communal tables instead of desks to encourage collaboration. We have comfy sofas and chairs. In fact, our only piece of office furniture is a huge file cabinet hidden away in the back room for Rebecca, our Queen of Numbers.

We refer to 293 Augusta Avenue as fisheye’s home rather than office. And we bought that home in the heart of Kensington Market. Diversity breeds innovative thinking and Kensington Market is Diversity Central!

Life, live at fisheye

There's always a lot of cool and interesting stuff happening here at fisheye. Whenever possible, we try and catch it on video.

The t-shirts have arrived. Check the store to get your own.

Chris Fonseca creates a mural for us

Smokebomb's Jay Bennet introducing Totally Amp'd, an app based show we're helping to launch.

At the launch of the 2011 Princess Margaret Welcome Home Sweepstakes.