We love branding projects. They give us an opportunity to dive deep into a business or organisation and help to create some real change. So when our friends at the ABC Canada Literacy Foundation asked if we’d help them with a project designed to ensure continued relevance in a changing world we were only too happy to get involved.
The Foundation felt that a fundamental update was needed. Neither Vision nor Mission reflected the realities of living in the 21st century. The visual identity was dated and gave the impression that the services offered were geared towards children.
The first thing we did was to get the team together so we could build a strong vison. As a result we then changed the name from ABC Canada Literacy Foundation to ABC Life Literacy Canada.
The old logo
The idea of Life Literacy embraces and expresses far more than just the ability to read, which is what the old Literacy Foundation name hinted at. It expresses what the new ABC is really all about, the ability to live a life that is fully involved, that allows everybody living in Canada to realize their personal dreams and aspirations, whatever they might be.
Once we knew where our values were and in which direction ABC wanted to develop we took the collected wisdom and translated it into a new Identity.
Visit ABC Life Literacy Canada here.
