Comments on: Why it’s better to be loved (and hated) than be beige http://fisheyecorp.com/2009/12/31/why-its-better-to-be-loved-and-hated-than-be-beige/ We create business, communication and branding blueprints for our clients that help them flourish in a hyper-connected world Tue, 20 Dec 2011 21:22:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andreas Duess http://fisheyecorp.com/2009/12/31/why-its-better-to-be-loved-and-hated-than-be-beige/comment-page-1/#comment-243 Andreas Duess Sat, 02 Jan 2010 13:34:02 +0000 http://fisheyecorp.com/?p=1047#comment-243 I was actually wondering if some of the more outspoken complaint had perhaps been plants from the competition. A relatively easy thing to do. I was actually wondering if some of the more outspoken complaint had perhaps been plants from the competition. A relatively easy thing to do.

]]> By: Janet http://fisheyecorp.com/2009/12/31/why-its-better-to-be-loved-and-hated-than-be-beige/comment-page-1/#comment-242 Janet Fri, 01 Jan 2010 20:59:24 +0000 http://fisheyecorp.com/?p=1047#comment-242 This commercial is hilarious! I can't believe someone actually felt "sickened" by that ad; I'm actually sending it to my mom to watch because I know she'll love it! This commercial is hilarious! I can’t believe someone actually felt “sickened” by that ad; I’m actually sending it to my mom to watch because I know she’ll love it!

]]> By: Alex http://fisheyecorp.com/2009/12/31/why-its-better-to-be-loved-and-hated-than-be-beige/comment-page-1/#comment-241 Alex Fri, 01 Jan 2010 17:21:01 +0000 http://fisheyecorp.com/?p=1047#comment-241 Wow - a "rape threat" - really? It was a witty, insightful commercial that was a category changer - and like anything that challenges the way people think, it was bound to have some negative response. they should have stuck with it. Great posting, btw Wow – a “rape threat” – really? It was a witty, insightful commercial that was a category changer – and like anything that challenges the way people think, it was bound to have some negative response. they should have stuck with it.

Great posting, btw

]]> By: Andreas Duess http://fisheyecorp.com/2009/12/31/why-its-better-to-be-loved-and-hated-than-be-beige/comment-page-1/#comment-240 Andreas Duess Fri, 01 Jan 2010 17:15:18 +0000 http://fisheyecorp.com/?p=1047#comment-240 When we launched Lakehead's <i>Yale Shmale</i> campaign we got love and hatemail in equal measure. But more importantly, Lakehead got a 17% upswing in student applications that year. When we launched Lakehead’s Yale Shmale campaign we got love and hatemail in equal measure.

But more importantly, Lakehead got a 17% upswing in student applications that year.

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