If you ever need inspiration on how to run your business, look no further.
John Nese owns a soda pop store in LA. And not just any soda pop store, he stocks and sells all that’s genuine, hand made and hard to find in the world of soft drinks.
He also understands what it is he’s really selling – Happy – and how to emotionally connect with his customers. If you’re in any way involved in running or marketing a business, take a look.