The US Silly Season and a Lesson Learned

The US Primaries are upon us and most Canadians look on with a combination of horror and amazement. For me, one of the biggest lessons is how not to b[more]

Gracie’s Marketing Wisdom

Truth is, in today’s world pretty much any new car will transport you from point A to point B in reasonable comfort and safety. Most washers wil[more]

Old School

Everybody I know, of my generation, who went to art school learned their photographic ropes using a battered and student-abused Pentax K-1000. The K-1[more]

Launching Totally Amp’d

Here’s something we’re really proud to be involved with – the launch of Totally Amp’d, as created by Shaftesbury Film and Smok[more]

What I really want for Christmas is a download code

Here’s a confession: I’ve always hated music CDs. Not for some imagined sound quality issue, I just don’t like the way they look. Th[more]

Merry Christmas and Happy Holidays

To all of our friends and clients, a Merry Christmas and Happy Holidays from everybody at fisheye. [more]

How to Seed, Feed and Weed your way into your customer’s imagination

At fisheye we often talk to our clients about the need to Seed, Feed and Weed. We find that the most successful client initiatives have a real world e[more]

Gracie’s Marketing Wisdom

The latest instalment of Gracie’s marketing wisdom. This is an important insight, and one that people get often wrong. [more]

Is the death of cable TV imminent?

The BBC has just released the iPlayer app for iPad here in Canada. Just under $9.00 a month buys you unlimited access to a vast and growing library of[more]

We got hired by a rocket scientist

L2B are rocket scientists. No really, they are.

The people behind L2B have several payloads in space, including parts of the Canadarm and the Hubble telescope. Back here on earth they produce air purifying technology that is as good as it gets. Their technology removes everything from viruses, topical right now, to VOCs from the air we breathe.

L2B’s products help keep people healthy in hospitals, hostels, schools and private homes. After several succesful years in the Canadian market, L2B decided that they wanted to expand the company and that this would present an opportunity to look at all parts of the business with fresh eyes. They hired us to create a rebranding and restructuring blueprint.  Watch this space for updates.

Life, live at fisheye

There's always a lot of cool and interesting stuff happening here at fisheye. Whenever possible, we try and catch it on video.

The t-shirts have arrived. Check the store to get your own.

Chris Fonseca creates a mural for us

Smokebomb's Jay Bennet introducing Totally Amp'd, an app based show we're helping to launch.

At the launch of the 2011 Princess Margaret Welcome Home Sweepstakes.