How do you turn a commodity into a brand, across Canada, in both English and French? To achieve this, our… More
We create marketing that people don't fast forward through.
People engage with it because it shares their values, speaks their language and makes their lives better.
Marketing with Meaning is marketing that gets results.
Our Social Media Program is helping to conquer cancer in our lifetime
The Princess Margaret Hospital in Toronto is one of the top three cancer research centres in the world. Every year,… More
Understanding the French Canadian Market
The fisheye team servicing the French Canadian market is just that; French Canadian. We don’t just translate Anglo marketing campaigns… More
Here’s how we make QR codes work for our clients
QR codes are a tool you need to use right or they can bite you, quite frankly, in the ass…. More
We’re delivering social media intelligence to Ramada Worldwide
Ramada wanted to know how social media use was changing the hotel booking habits of both business and leisure travellers… More
How we created a new brand for ABC Life Literacy Canada
We love branding projects. They give us an opportunity to dive deep into a business or organisation and help to… More
We’re helping to launch the app that’s revolutionizing entertainment
Gil Scott Heron told us that the revolution will not be televised. He probably had no idea just how right… More
Our roll up our sleeves, spoil our clients rotten video department
“We’ll be shooting a video” used to be a euphemism for “We’ll be spending a ton of your money”. Video… More
Comprendre le marché Canadien-Français
L’équipe de Fisheye qui s’occupe du marché canadien-français fait partie de la démographie qu’ils étudient: Des Canadien-Français qui travaillent pour… More
Bringing fictional characters to life with social media
This was a fun project to work on. The brief was to develop a social media strategy that would engage… More
Never mind the facts, tell me a story
Stories make us feel things, stories create emotions. At fisheye, we’re experts in branded content creation, in storytelling. We research,… More
We helped Rogers to enter the low cost mobile market
When Rogers asked us for help with the creation of a brand for their entry into the budget mobile market,… More
How we turned a 1947 Divco truck into a Redpath brand ambassador
Social Media programs work best when they contain an element of real world interaction. It is one thing to like… More
The day we brought Green Graffiti to Toronto
An early fisheye project, this remains one of our favourites to this day. We used laser cut steel stencils and… More
Everything we do starts with research
Jo-Ann is a passionate research geek. As a result, especially for a company of our size, we spend an inordinate… More
The secret of user generated content? Give people access to a stage
User generated content, like viral videos, is one of the holy grails of social media. Everybody wants it, few people… More
How to plan an authentic event that people line up for weeks in advance
Jo-Ann McArthur, one of the fisheye founding partners, was responsible for the event planning of SarsStock, the biggest party ever… More
A list of stuff we do for all you list lovers out there
We’re a full-service marketing agency, with headquarters in Toronto’s Kensington Market. This is a list of the services we offer…. More
How fisheye came to be, for the historians amongst you
Fisheye was founded by Jo-Ann McArthur, a Business Strategist, and Andreas Duess, a Creative Director. We had both been observing,… More
A brand for the Good Reads program, more than just a good read.
Four out of 10 adult Canadians, age 16 to 65 – representing 9 million Canadians – struggle with low literacy…. More
Lakehead University wanted attention – we made sure they got it
The fisheye team worked on several campaigns for Lakehead University in Thunder Bay, high up in Northern Ontario. The first… More