People don’t dislike brands. What people dislike is meaningless, disruptive advertising.
We create Marketing with Meaning, planning and executing connections between brands and consumers that are designed in such a way that people choose to engage with them.
Who do you need to build a meaningful relationship with?
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Latest news and blog posts
Google has just launched a dedicated Realtime Search homepage. You can restrict searches by geography, you can review conversations as they happen, you can even replay conversations on a sliding timescale. While this service doesn’t replace a dedicated social media listening solution it gives a great overview of conversations as they happen.
First - thank you to everyone who pointed out the latest research on dogs improving office productivity, reported in The Economist, The New York Times, The Globe & Mail etc. While we always appreciate having ...
Google killed Wave last week and it highlighted for me the difference in how Google innovates versus Apple. Both companies/cults are populated with very bright folks, but with hugely different views of the world. Google ...
Social fisheye
The fisheye chalkboard is is the online equivalent of the huge chalkboard we have painted on a wall of our home.
There we share the stuff that happens in our peripheral vision - smaller, quirkier but no less important. Go on, take a look.
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