Up to 92% of consumers avoid exposure to advertising messages. This means that up to $0.92 out of every dollar you're spending on marketing could be wasted.
We create the kind of marketing that people don't fast forward through, marketing that makes every dollar count, marketing with meaning.
Golden Gate Margarine chooses fisheye as marketing partner
It’s no secret that one of our passions here at fisheye is working for clients in the food industry. We’ve got trained chefs on staff, we’ve got a test kitchen at the ready and, more often than not, our HQ smells delicious from one of the many food shoots that happen almost daily.
Building on that expertise, we’re happy to announce that Golden Gate Margarine, one of the Canada’s leading margarine manufacturers, has chosen us as their marketing partner.
More updates as work commences, but needless to say we’re all super excited about this awesome opportunity.
25,000 Likes for Redpath Sugar
Now, we’re the first ones to preach that Facebook Likes without engagement mean absolutely nothing. Zilch, squat, zero.
But when there’s a great community going, the engagement numbers keep marching up and our client’s business is thriving; well, that’s a reason to celebrate.
Today we broke the 25,000 Likes barrier for Redpath Sugar. We’ve been building a vibrant community of bakers and cooks for the last two years and it’s great to see all the hard work pay off.
Lottery Season starts again
We provide social media strategy and implementation services to S.O. Asher Consultants Ltd., a professional services firm contracted by non-profit organizations to develop and manage lottery programs. S.O. Asher are responsible for designing and executing all aspects of such lotteries across Canada and Australia.
With the launch of this year’s fall lottery season in Toronto, Calgary, Winnipeg and Halifax, busy times are ahead for our team.
Yesterday, Julian and Mitch drove up to the prize cottage for the Princess Margaret Home Lottery to shoot an interview with interior designer Cindy Mckellar who is responsible for styling this stunning little piece of paradise on Bass Lake.
If you’d like a chance to win it, here’s a link where you can order a ticket for the Princess Margaret Hospital Lottery.
The Bec Sucre team makes blueberry jam
The community outreach activities we produce for Redpath Sugar in French speaking Canada are handled by the Bec Sucre team.
Not to be outdone by their Anglo friends, who made jam in the middle of the berry fields of Whittamore’s Farm, the Bec Sucre gang shot this lovely blueberry jam recipe video in the middle of the Laurentians.
Ivy Mairi’s 293 session
Toronto singer Ivy Mairi visited the fisheye HQ in Kensington Market to shoot a 293 Session in our lush backyard. Enjoy this pared down, very personal, version of No Talker.
Not your fathers’ leave behind – silver USB cufflinks deliver a presentation
Our client, an international forensic engineering firm, needed a leave behind for selected high value sales calls. A leave behind that reflects brand values, that tells a story, that’s worth talking about.
We designed custom made silver USB cufflinks and bracelets, containing a self running presentation. We worked in partnership with Zsolt Szekely from Made You Look, a Toronto jeweller with experience in creating the unusual.
We sourced the smallest possible micro-USB drives, then Zsolt hand crafted every single cufflink and bracelet. Tolerances are tiny, to allow the parts to come apart without falling apart. As a final touch, the client’s logo was discreetly laser engraved on the back.
USB jewelry instead of a printed brochure? Worth talking about for sure.
We plan authentic events that people line up for weeks in advance
Jo-Ann McArthur, one of the fisheye founding partners, was responsible for the event planning of SarsStock, the biggest party ever held in Canada.
We love planning and running events, from trade shows to company parties. It’s an important part of our business and it’s something we’re really good at.
An incredibly important part of a successfully run event is being authentic, being real. And authenticity is often found in the details. The stuff that starts out looking small, but ends up making all the difference.
Here’s an example.
Giffin Koerth are North America’s leading company of forensic engineers. Think CSI in the real world and you’re not far off.
Every year Giffin Koerth host a party for Canada’s insurance and legal community. This year’s theme was 1920′s prohibition. We had costumes, fedoras, feather boas, tommy guns. Obviously, we needed a photographer to capture all this goodness.
We could have gone the obvious route and hired a guy with a digital camera, put him in a suit (or dress, we don’t judge) and just printed out the resulting photographs. You know, the way most any other event planning agency would have done.
Instead, we went the extra mile and used an original Polaroid Land Camera. It looks like an ancient press camera, and most importantly, the prints it produces are an authentic match for the photography of the period. Real photographs, not something spat out of a printer.
Next thing we did, we called our friends over at The Impossible Project and enquired if they had 500 sheets of sepia Polaroid 100 film left. They had, we paid for it and two days later a large box of film arrived at fisheye HQ.
At the event, we set up in front of a backdrop created from a shot taken from the Library of Congress. We had props, we had a real wine barrel we borrowed from a wine barrel store (Toronto has everything, even wine barrel stores) and we had a line-up.
People loved the event pictures they went home with, and more than that, the set-up itself generated a ton of buzz. Where did we get the cameras from? Who makes the film? We had more people interested in how it was done than were lining up for portraits.
Here are some sample pictures – taken in 2012, not 1926. We promise.
Of course, we also had videographers and digital photographers roaming the audience. Here are some reactions.